Introduction to the I Prefer Program

Our Positioning

I Prefer celebrates the independent spirit of our travelers, unlocking a world of distinctive and authentic hotel experiences in destinations both familiar and yet-to-be-discovered.

Premise of our program

Our positioning reflects our unique value proposition – a shared mindset with travelers who value the spirit of independence, appreciate luxury and authenticity, and both seek out new experiences and enjoy returning to beloved destinations.

Unique and Distinct

Preferred Hotels & Resorts is a collection of unique and distinct properties around the world.

We embrace the individuality each of our properties displays and encourage them to retain those things that are different than everyone else.

While there are different collections of properties under the Preferred Hotels & Resorts umbrella, the one thing they all have in common is the I Prefer Rewards program.

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