MARKETING OPPORTUNITIES

I Prefer deploys several different types of email marketing communications to our entire contactable audience.

Our promotional marketing helps increase various offer visibility, drives new bookings and revenue to our hotels around the world. They also create awareness about our brand.

These creative and well-executed promotions sets our hotel portfolio apart from our competitors.

Redemption Offers

Redemption marketing for I Prefer involves creating strategies to encourage and motivate members to redeem their accumulated points.

The goal is to increase Member engagement, loyalty, and satisfaction.

Having members redeem their points at your hotel leads to greater spend through either additional night bookings and ancillary spend.  This is beneficial for your food and beverage outlets, spa and other activities you may offer.

Groups

I Prefer Planner

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I Prefer Planner is designed to capture share and increase revenues from the groups and meetings segment.

To gain brand loyalty from customers, I Prefer Planner should be part of the hotel daily sales process, as it is with Preferred Hotel Group’s Global salesforce.

Targeted towards both the full-time meeting planner as well as the part-time/occasional planner, members enrolled into the program use one number for both their individual travel needs and meetings.

Members who book a group or meeting at a participating I Prefer Hotel can earn points. The contracted group or meeting must have a minimum of 10 guest rooms on peak to qualify. The hotel should include in their sales contract with the planner that points have been requested at the time of signing. Members will earn five (5) points for every one United States dollar ($1 USD) on eligible actualized rooms revenue (less taxes, gratuity, service charges), with the maximum amount of 500,000 points per event.

It is at the discretion of the Hotel to offer additional point concessions based on the consumed food & beverage, meeting room rental or customer/volume/potential business or individual program. Examples include: signing bonus points, promotional points based on arrival (low occupancy/need periods), and competitive offerings to win business or steal from the competition.

Members will earn five (5) points for every one United States dollar ($1 USD) on eligible actualized rooms revenue (less taxes, gratuity, service charges), with a maximum amount of 500,000 points per event.

It is at the discretion of the Hotel to offer additional point concessions based on the consumed food & beverage, meeting room rental or customer/volume of potential business or program.  

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