Crucial Role

Every I Prefer Hotel around the world plays a crucial role in strengthening the loyalty of our members and delivering the benefits of the program.

I Prefer members will earn ten (10) basepoints for every one United States dollars ($1 USD) on room charges (less incidental charges, taxes and surcharges).

There are three main tiers of membership in I Prefer.

3 main tiers with 5 Standard Offerings

There are three main tiers of membership in I Prefer.

Silver

Silver, an entry-level tier offers immediate benefits to those recently enrolled. Benefits such as complimentary internet access, early check-in / late check-out, and room upgrades are a few to mention.

Gold

Gold tier members receive additional benefits including a welcome amenity and a 20% earning bonus on points.

Titanium

I Prefer Titanium members are the most loyal and profitable members. They receive all our standard outlined benefits, with an additional food & beverage offering and a 50% points bonus.

Welcome Amenities are given to our Gold and Titanium Members.  Each hotel curates their own welcome amenity for our I Prefer Members.  Focusing on how this amenity showcases your hotel or shows a high perceived value is important.  Executing the welcome amenity is just as important, is it placed in the room or delivered after arrival, these are steps that your hotel should consider.

Welcome Amenity

• Homemade treats from pastry chef
• Fruit tray with sparkling water
• Access to recreational equipment
• Reserved beach chairs or cabanas
  

Titanium members will also receive a Food and beverage offering.  This could consist of a welcome cocktail or complimentary mini bar item.  The purpose of the food and beverage offering is to drive the Member to spend additional revenue within the hotel at one of your outlets.  Hotels can offer a complimentary dessert with dinner or even a flat discount off the bill.

Food and Beverage Voucher

• Specialty / Welcome  cocktail
• Comp. mini bar item
• Comp. dessert with dinner
  

We encourage all hotels to think out of the box and curate these additional Member benefits specific to your hotel.  These curated offerings make an impact on the Members experience and the hotels satisfaction scores.

Recognition and Rewards

In addition to Recognition and Rewards, the trifecta pulling all of it together is member Redemption.

I Prefer Members can redeem their earned points for Reward Certificates.  Starting at 12,500 points, the most flexible member redemption offering turns points into a cash value certificate which can be applied directly toward room charges at any I Prefer participating property. Some locations may also accept Reward Certificates for dining, spa, and more.

Reward Nights is another redemption offering.  Starting at just 15,000 points, members can turn their points into an extraordinary travel experience when redeemed for free nights at participating properties around the world.  Reward Nights Plus: Starting at 3,000 points, members can go further faster with exclusive hotel rates using a combination of points plus cash.

MEMBER REDEMPTION OPTIONS

REWARD CERTIFICATES‍

Most flexible redemption option, dollars off credit folio
Redemption beginning at 12,500 points
EURO, USD, British Pounds

Benefit to Hotel:
Encourages ancillary spending & Hotel receives reimbursement

REWARD NIGHTS & REWARD NIGHTS PLUS

Points for a free night stay OR combo of Points & Cash
Hotels are in full control of inventory and rate code availability

Benefit to Hotel:  
Shift share & stay competitive with the comp set in your market, Member drives additional revenue to hotel, hotel receives pre-determined reimbursement.

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DELIVER BENEFITS AS PROMISED

Preparing for an I Prefer Member arrival at the hotel involves attention to detail and a commitment to making the guest's experience exceptional.

Here are several ways your hotel can prepare for their arrival.  

First I Prefer provides advanced notice of three days when a member is arriving.  This is provided on the I Prefer Pre-Arrival Email.  We’ll tell you who the Member is, their Tier level and confirmation number.

The hotel should treat these notices as a prompt to pre-blocking rooms, providing upgrades when available, and ensuring amenities are prepared for Gold and Titanium Members.

Additional resources

Additional resources to help prepare for Member arrival and recognizing members is using the Associate Reference card.  This guides hotels to different touch points during the Members stay, including check out.

Hotels can leverage either pre-written welcome letters to add a special touch of recognition for Members or create their own hand written notes on hotel branded stationary.

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