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Importance of member growth

Enrollments are important to our business and your hotel because I Prefer Hotel Rewards provides the platform for building long-term profitable relationships with our most valuable guests.

It is everyone’s responsibility, regardless of location or role, to promote I Prefer Hotel Rewards.

From our global and national sales force, corporate PHR employees, and Hotel staff, we are all advocates for the I Prefer Program.

For hotels, during each guest interaction, extending I Prefer membership and selling the benefits is a win-win opportunity! Guests are motivated to join the I Prefer Program when they learn how they can personally benefit from it.

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Crafting Your I Prefer Enrollment Pitch

When you do not see an I Prefer Member number on the reservations, approach the guest with a compelling enrollment invitation.

You’ll see we’ve laid out a 20-30 second pitch for you, as a best practice, role play with your colleagues so they are confident in their I Prefer delivery and will generate more enrollments.  

A great opportunity for capturing new enrollments is those guests that book through an Online Travel Agency.  As you are aware, the cost of doing business with OTA’s are high.  By targeting these guests to enroll in I Prefer and book direct with your hotel or iprefer.com next time, we can change and influence buyer behavior and they will start earning the benefits of memberships and increase profitability at your hotel.

OPPORTUNITY

“Welcome!

I see that you are not yet an I Prefer Member.”

INTRODUCTION

“I Prefer Hotel Rewards is our guest loyalty program. By enrolling, you will have access to instant benefits at our hotel plus at over 550 hotels worldwide.”

BENEFITS

“If you enroll now, I can provide you with:
- Free internet
- A room upgrade*
- Late check-out*”

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