Ensuring Excellence – I Prefer Brand Standards
Lesson 7
Ensuring Excellence – I Prefer Brand Standards
Lesson 7
Brand Standards
Integrated Quality Assurance (IQA) is a custom-designed quality measurement program that assures guest satisfaction and measures compliance with Preferred brand standards.
Preferred Hotels utilizes two measurement tools for a complete picture of property quality and reputation:
- Professional on-site “mystery shop” evaluations against a comprehensive set of collection-specific criteria.
- Customized online reputation (guest feedback) management tool available 24/7 powered by ReviewPro.
Hotels can download a copy of the annual I Prefer criteria from PreferredNet.net. One criteria item is that all hotels must have the I Prefer desk sign visible at the Front Desk, in the lobby, or at their concierge desk.
Resources & Tools
PreferredNet.net has an I Prefer section dedicated to giving you implementation tools, training information, branding guides and more, right at your fingertips.
This concludes the course.....let's move to the quiz!