As a valued Preferred Hotels & Resorts member property and participant in the I PreferHotel Rewards Program, upholding the specific branding elements outlined in your standard member agreement is essential. To support your commitment to brand integrity and exceptional guest experiences, Preferred Hotels & Resorts has developed the Integrated Quality Assurance (IQA) Program.

This custom-designed quality measurement program emphasizes both quality assurance and online reputation management. Every guest interaction represents a pivotal 'moment of truth' that shapes their perception of your property. The IQA program is designed to help you identify and measure these critical moments, fostering enduring customer loyalty and encouraging positive reviews.

In this course, we will focus on the I Prefer aspects of the IQA inspection, ensuring your property meets the specific standards for branding and guest interactions that are crucial for maintaining and enhancing guest loyalty.

*Please be advised that this training only applies to Preferred Hotels &Resorts properties that participate in I Prefer. If your brand does not participate or if you have any questions, please contact your Regional Director.

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