The Power of I Prefer and How Your Property Benefits
I Prefer Vs. "Going it Alone"
Being part of I Prefer offers you benefits you simply could not achieve as an individual hotel or even a small hotel group.
Let’s look at some of these benefits at a high level.
First, I Prefer provides a large customer database for you to target.
I Prefer also allows for marketing and promotion opportunities broader than on your own.
Quality & Scale
Being a part of I Prefer means you belong to a worldwide hotel portfolio. Consequently, members actively seek properties similar to yours!
Program Administration
You don’t have to facilitate the program on your own – we administer the program for you, provide the platform, support and training.
Let's take a closer look at each of these benefits.
Customer Database
Utilizing our customer database, we have the capability to directly engage and market to our 5 million members.
This includes both email marketing and display media, allowing you to target a larger audience with a predisposition to book YOUR property.
Website
The I Prefer program funds marketing, public relations, promotions, and communication initiatives that attract members to your hotel. This inspires travel, drives enrollments, and builds loyalty.
Cyclical Process
These components form a cyclical process. Inspiring travel initiates the journey, driving enrollment captures potential customers, and building loyalty ensures their continued engagement, fostering a long-term relationship that can lead to repeat business and positive word-of-mouth recommendations.
We also know that travelers value quality, scale, and variety in a loyalty program – so the program has exponentially more value by offering 600+ hotels all around the world.
We fund full program administration, including costs of the loyalty tech stack, property support, training, and more.
PreferredNet
PreferredNet is your source for all things Preferred, including I Prefer branding and implementation resources.
Profectus
Profectus is the I Prefer system that houses our membership database. Each hotel has dedicated access to Profectus.
The I Prefer Learning Platform is your on-demand training resource with a library of courses and resources.
Help Properties Make Money
As much as we love providing great value and variety to our guests, at the end of the day we are all here to make money.
Loyalty programs help properties make more money in four different ways:
First, they provide access to profitable customers – qualified leads, who we know travel to properties like yours.
Second, they provide cost-effective marketing with a database of owned customers, ensuring efficiency and effectiveness at a network level.
Next, a competitive advantage.
Being part of a loyalty program that members value enables your property to compete with other hotels in other programs or with hotels that don’t offer a program at all.
Finally, and we’ll go into this in the next lesson, being part of a loyalty program helps you capture booking conversions from Google and other generic meta searches. Once the members are in the door the first time, a loyalty program can help keep them coming back time and time again.