Tier Upgrade Program

To impact business and take advantage of the I Prefer Hotel Rewards Program on-site, Member Hotels actively participating in the program will be granted (20) upgrades to the Gold Tier and (5) upgrades to the Titanium Tier annually.

‍Factors for utilizing Instant Tier Upgrades:

• Influencing Hotel Business: For top prospect accounts or clients - leverage for achieving revenue goals, closing corporate travel or group business, shift-sharing from a competitor or branded hotel.
  
  
• Hotel Leadership: For General Managers or other Hotel Management to support long-term relationship building, partnerships, charity, and community events.
  
  
• Goodwill Gesture: Enables hotels to go “above and beyond” by providing a “surprise and delight gift” that cannot be bought.

For more information on the program or to submit an upgrade request, please read more here.