I find that by focusing on the following key elements, we are able to create meaningful experiences for our guests:

• Impeccable Service: Training up staff to provide exceptional service that anticipates and exceeds guest expectations is a must. This includes personalized attention and a genuine desire to ensure guest satisfaction.
• Beautiful Unique Hotel: Take advantage of small details that can make your hotel stand out with its own character and charm. To give guests a unique experience, local art, architecture, and culture can be incorporated into the personality of the hotel.
• Clean Spaces: This is crucial - maintain the highest standards of cleanliness throughout the hotel. Regularly inspect rooms, common areas, and facilities to ensure they are spotless and inviting and train everyone on staff to help achieve this goal.

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I talk about the perks of the program:

• Even if a guest books by a 3rd party, they can benefit from I Prefer advantages.
• Talk about your own personal I Prefer experiences while traveling to other I Prefer hotels.
• Mention room upgrades upon arrival, after consenting to enroll.
• Highlight that I Prefer includes over 575 hotels worldwide.
• The built-in Enrollment Rewards Program allows our team to be incentivized for our enrollment efforts and is a great retention tool too.

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