Strategies to Improve Your Survey Service Scores
Lesson 5

Strategies to Improve Your Survey Service Scores

There might be areas where your hotel could enhance service delivery to better meet our Member's expectations.  By addressing these areas, we can further elevate the member experience and strengthen our reputation for exceptional service.

Develop an Improvement Plan

Creating a personalized improvement plan for all hotel associates to help boost scores and drive overall improvement.

Once an action plan is established, track progress over 120 days to gauge advancement. Adapt action plans as needed for optimal outcomes.

Preventative Maintenance Plan

Does your hotel have a preventive maintenance program?

Many guests tend to rate hotels lower when there are condition concerns at the property. Taking a few moments to revisit the preventative maintenance plan and review it with your Engineering, Housekeeping, and Front Office leaders can significantly improve your results.

Strategic Audits and Comparative Analysis

Consider performing audits and/or secret shopper evaluations of the service in your competitive set.

What are nearby hotels doing that might be better, different, or unique compared to your team? You can also leverage your hotel leadership by conducting cross-departmental audits to assess and improve on-property service.

Online Presence

Photos and images play a crucial role in shaping guests' perceptions of a hotel and can significantly impact their satisfaction.

Updated photos provide guests with a realistic preview of what to expect during their stay. When images accurately represent the hotel's accommodations and amenities, guests are less likely to encounter unpleasant surprises upon arrival, leading to a smoother and more satisfying experience.