The Four Factors of Loyalty

When we think about your member satisfaction scores, it is important to remember two things:

First, I Prefer is your hotel’s loyalty program not just a part of Preferred Travel Group, but a truly advantageous tool for fostering guest loyalty.

Secondly, you are receiving feedback from guests regarding their interactions and the services that foster loyalty to your hotel.

Lifetime loyalty

Your goal is to not only provide a memorable experience so Members return to your property, but to create lifetime loyalty to our collection of hotels within the Preferred portfolio, so that when they travel to another location, they will seek out a property within our portfolio.  

We should consider that other properties do the same so that when a Member is looking to stay in your area, they will seek out a property within the portfolio and potentially give your property a try versus one of the other big box brands; giving you a chance to drive revenue and loyalty to your property with new Members.

All guests look for product quality and consistency, and excellent service as a basis for their hotel choices. What can set you apart from your competition is your ability to provide personalized service and truly connect emotionally to the guest and their needs.

4 drivers of loyalty

Recognizing these 4 drivers of loyalty helps connect the guest with your hotel.  The I Prefer program helps solidify that connection by providing value, recognition, and rewards for those stays.  We use our post-stay member survey data as a scorecard to see how we are performing toward creating that value.

Recognizing these 4 drivers of loyalty helps connect the guest with your hotel.  The I Prefer program helps solidify that connection by providing value, recognition, and rewards for those stays.  We use our post-stay member survey data as a scorecard to see how we are performing toward creating that value.