Prepare to Delight in 2025

As we step into 2025, we invite you to continue shaping extraordinary experiences that deepen brand loyalty and create unforgettable memories for our I Prefer Members. Your dedication to anticipating their needs and exceeding expectations sets the gold standard for hospitality.

Your 2025 I Prefer Preparation Checklist:

• Refine Your Signature Offerings: Update your Welcome Amenities and Food & Beverage experiences for 2025 by completing the form. Thoughtful details leave lasting impressions.
• Anticipate  Every Arrival: Ensure you are receiving and reviewing pre-arrival emails to seamlessly prepare for each guest’s stay. If you wish to make any changes, please email us at loyalty@iprefer.com.
• Leverage  Insights for Personalization: Utilize the Upcoming Stay Report to understand your arriving I Prefer Members and tailor their experience with precision.
• Recognize  and Reward Loyalty: Use the Member Search functionality to view member points and encourage Reward Certificate redemptions, turning loyalty into cherished moments on-property.
• Empower Your Team with the Associate Reference Guide: Ensure every staff member is equipped to flawlessly execute each touchpoint of the I Prefer Member arrival experience. The Associate Reference Guide is an essential resource that provides step-by-step guidance to deliver seamless, thoughtful, and memorable     service that reflects the gold standard of hospitality. Use the link to  download and print the digital asset. As a best practice, ensure it is accessible at the front desk for your staff to easily reference.
• Add  a Personal Touch: Access the Welcome Letters by Tier available here on PreferredNet to deliver thoughtful, tier-specific greetings that resonate with every guest.
• Leverage  Member Satisfaction Scores for Continuous Improvement: As a best practice, regularly review your I Prefer Member Satisfaction Scores to identify opportunities for enhancing the Member experience.
• Prepare  for 2025 your upcoming IQA (Integrated Quality Assurance) Inspection: To ensure your property is ready for the upcoming year, it’s essential to     review the IQA inspection criteria for your collection. Please note that updated criteria will be communicated soon, including key changes related to I Prefer. Stay informed and adjust as needed to align with these updates and continue delivering the exceptional experiences our Members expect.

Your unwavering dedication to exceptional service not only elevates your property but also strengthens the bond between our I Prefer Members and your hotel. By creating meaningful, personalized experiences, you inspire loyalty that extends beyond I Prefer, fostering lasting connections to your unique hotel brand.

Thank You for Your Partnership

We are truly grateful for your commitment to excellence and the pivotal role you play in creating extraordinary stays for our Members. Your dedication is the cornerstone of I Prefer's success, and we are honored to work alongside you.

We look forward to celebrating your achievements and witnessing the remarkable impact you continue to make in the year ahead. Should you need any assistance or additional support, please don’t hesitate to reach out to us at loyalty@iprefer.com.

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