Rewarding Membership – Point Redemption

Member Value Redemption

In our member survey, over 90% of members said Reward Nights (free nights) and Reward Nights Plus (cash and points) are highly valuable.

"Selection and quality of hotels on the scheme are excellent. Especially the options to use points for Reward Nights."

And, because cash & points has a fairly low number of points needed to redeem, 22% of our members ALREADY have enough points to access a reward.

This is a HUGE OPPORTUNITY. So let’s talk about why this is good for you and how even FREE nights help you make money.

In addition to Recognition and Rewards, pulling all of it together is member Redemption. I Prefer Members can redeem their earned points for:

• Reward Certificates - Starting at 12,500 points, the most flexible member redemption offering turns points into a cash value certificate which can be applied directly toward room charges at any I Prefer participating property.  Reward Certificates may be gifted to friends or family, including those not already members.
• Reward Nights - Starting at just 15,000 points, members can turn their points into an extraordinary travel experience when redeemed for free nights at participating properties around the world.
• Reward Nights Plus - Starting at 3,000 points, members can go further faster with exclusive hotel rates using a combination of points plus cash.

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Rewards Nights

Under Rewards Nights, members redeem points for a free night, and your hotel is reimbursed a fixed amount, based on your ADR, meant to cover your turnover costs.

For a room that would be sitting open anyway – you are at least getting cash in. But the truth is that this guest is likely to add on more nights at BAR, spend on Spa, Golf, or F&B – the longer they stay, the more money you make.

This rate is fully yieldable, so you can close it out when you expect to sell out and use it to fill rooms when you have them open and need the business.

Even better is Rewards Nights Plus – when you receive 70% of BAR from the member in cash, PLUS payment from I Prefer that works out to an average of another 10% - so on average, you receive 80% of BAR. Again, you benefit from ancillary spend and add-on nights, and again, it’s fully yieldable.

These programs are critical to giving our guests the value of membership.  They are also a great tool to maximize and drive occupancy during need times for your property.

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